On 9-18-20 I delivered our third, in a series of MasterClasses for top HPE Sales Directors. This session has been extremely well received and is in very high demand. The Masters’ series of sessions leverage the highest levels of thinking around key business areas companies need today for the next generation of development for their people. The Building Business Insights session/talk focuses on how to read the dynamics and movements of businesses, understand them, build a sales strategy from them and translate these moves into sales opportunity. You will learn how to differentiate yourself from competitors through elevating your level of business thinking and business dialogue enabling you to gain access to senior decision makers and build powerful relationships for mutual gain. Discussion areas center on understanding how executives think, metrics they care most about, how to proactively read business dynamics and identify sales and relationship opportunities. Most importantly we focus on how to translate product/service capability into business results and how to articulate the business impact of your approach in a compelling way and in language the customers speaks. This is a powerful and cutting edge executive session designed for the next level of sales engagement.
