Creating Business Value is paramount in today’s’ competitive landscape. The ability to structure an offer in a compelling way and being able to articulate this value in business relevant terms is key.
Gary Kunath spent over 25 years working with the top companies to transform their sales forces into the next generation of sales capabilities. He built a value creation approach that shows people how to drive value that transcends the product or service they sell, leverage value beyond the product into the deal to maximize margins on every deal and differentiate them from every other competitor they sell against. Additionally his approach enables them to gain access to any key decision maker and be able to elevate their dialogue to fit any level or functional area.
The approach Gary Kunath built is called “Third Box Thinking” and has been responsible for over $300 Billion in new revenue for companies like Marriott, Lockheed, Motorola, SC Johnson, P&G, HPE, AT&T to name a few.
It is a simple approach yet powerful as it shows you how to anticipate customer requirements and craft value propositions that can be tied directly into their top business metrics. Gary speaks about the Third Box Thinking approach all over the world. He made it simple as his goal is to show sales people how to blow out their numbers and be home in time for dinner, as family is MOST important.
That is why Third Box Thinking has been embraced by most of the Fortune 1000 companies. It works in any industry, culture and for any product/solution set. There is a simple way to change the game and close 95% of the sales opportunities in which you are engaged. Gary LOVES to speak on this topic of value creation and share how to apply it to any client.
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Contact Gary Today About Scheduling Him for a Lecture or Speaking Engagement !
