Third Box Thinking is an approach Gary Kunath pioneered to enable sales people to craft innovative offers/value propositions that drive value well beyond the product/service being sold. It has been so effective that it has been used by more Fortune 1,000 companies than any other sales or value creation approach in the last 15 years. In fact, the company Gary Kunath founded, The Summit Group, became viewed as the leading sales training company in the world because of this approach. As the originator of Third Box Thinking, Gary still gets asked to address sales conferences and major sales events around the world. The reason it is still in high demand is that is is a simple framework that has dramatically powerful results.
Third Box Thinking has been so effective that it has been used by more Fortune 1,000 companies than any other sales or value creation approach in the last 15 years!
Third Box Thinking came about as a result of Gary studying some of the most innovative approaches used by the top advertising agencies in the world. When Gary saw Nike partnering with Footlocker stores and the NBA, he was impressed by the level of creative thinking and brilliant sales propositions it takes to actually think like that, sell the concepts to each partner and convince each of the business impact each partner gains from working together. He thought “What if I could teach every sales person exactly how to think like that and how to be able to leverage more value into the deal, gain access to top decision makers and compellingly articulate the business impact of the offer.” And that’s precisely what he did. Gary built an approach called Third Box Thinking that captured in a simple, repeatable framework that allows sales teams to anticipate customer requirements, bring the customers their best ideas and concepts, even before they know they need them.
This is the highest form of value creation you can give and literally is a game changer that affords competitive immunity and maximizes margins on every deal. It is a simple framework as Gary wanted to show sales people a way to exceed their sales numbers and be home in time for dinner with their families.
Third Box Thinking is still viewed as a game changer and Gary is very proud of that.
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